Turn off your Phone!

A reworked ident created for Cineworld x Pot Noodle, inspired by classic horror cinema and late-night movie trailers. The project takes the familiar Cineworld star and rebuilds it with a darker, more cinematic tone by adding scratched surfaces, stitched bandages, drifting smoke and atmospheric effects throughout. Through horror-inspired art direction, the piece transforms the original ident into something tense and theatrical while keeping the core brand language instantly recognisable.